PRESENTATION - Sell your strategy: marketing techniques for BC engagement
Tracks
In-Person
| Wednesday, November 11, 2026 |
| 12:15 PM - 1:00 PM |
| Doddington Forum 1 |
Details
How do you actually get senior leaders to engage when it comes to business continuity?
This interactive session will explore how proven techniques from sales, marketing, and communications can help business continuity and resilience professionals cut through the noise, win real buy-in, and drive meaningful engagement.
The focus isn’t theory, it’s what actually works when you’re trying to influence busy stakeholders and competing priorities.
Speaker
Gianluca Riglietti
Resilience Advisor
--
PRESENTATION - Sell your strategy: marketing techniques for BC engagement